How does facebook advertising work? Lets start by thinking about why we’d want to advertise on facebook. There are three good reasons… Its inexpensive because facebook is still competing for the top advertising position that’s currently held by google. It’s a fantastic tool for understanding your target audience better. You can adapt and test advertising ...…
Both Michael Stelzner and Darren Rowse have successfully used Facebook for community building. Michael built one community to be 18,000 strong in just 10 months. For both of them, it is important to understand that there are many millions of people around the world who carry Facebook with them on their smartphone in their pocket. ...…
In her presentation titled From Fans to Superfans: How to Turbo Boost Your Facebook Engagement, Mari Smith says that a highly engaged facebook page should… make its fans feel valued, respected and included be consistent with the company brand be a regular source of information and engagement Mari covers in detail the four ways fans engage ...…
Google Places gives every business a dot in Google Maps attached to a web page and your small business probably already has a Google Place page. Map search is the new local Yellow Pages and it’s a place where small business can shine. Together, Google Places and Google Maps represent the most exciting opportunity for ...…
What is Places on Facebook? Quite simply, its a dot on a map with a business web site attached to it. Watch this video on how to setup Facebook Places The Allan Report Episode 3 by The Allan Report Here’s some facebook concepts: If you struggle a bit with facebook concepts (and many people ...…
Facebook advertising gets targeted on the basis of demographic and “like” information. It is a powerful tool for reaching a highly targeted audience. It is also inexpensive, and for many businesses it is the most effective form of social media marketing. Facebook can match advertisements to it members Facebook’s early advantage in the targeted ...…
Your customers are using maps on their home computers and on their mobile phones. Internet mapping and the social internet have converged and this has created two huge opportunities for small business – Search and Social. Each makes use of maps in a different way. When a small business has a presence in Google Maps ...…
Recently Google released its beta of Google Plus. Watch this video and find out Ian and Jake’s first take on what Google Plus is and what Google Plus means. Expanded article coming soon… Click this link for podcast …
When Doug Sunderland turned 75 he decided that in his 85th year he would motorcycle 52,000 km in 52 weeks. His last 17,000 km was made easier by Kris Growcott who helped build a network of supporters through facebook. Doug began his journey in October 2010 with 900 facebook followers and by February 2011 he ...…
Which social media is best for your company? The answer to this question depends very much on the type of business you’re in, and mostly on understanding how your target audience uses it. You need to be where your customers are, and because that’s sometimes determined by customer demographic SM may not be the most ...…